龙湖地产有限公司中英文介绍 2017版

龙湖地产中英文企业介绍

2017年版

龙湖地产1993年创建于重庆，发展于全国，是一家专注产品和服务品质的专业地产公司，业务涉及地产开发、商业运营和物业服务

三大领域。

2009年，龙湖地产有限公司（股份代码：960）于香港联交所主板上市。截至目前，集团拥有雇员17,000余人，业务遍布中国长三

角、西部、环渤海、华南和华中30个城市，累计已开发项目超过160个，已开发面积6636万平方米，待开发土地储备约4147万平

方米，2016年销售额突破881亿元人民币，经营规模和综合实力居中国房地产行业前列。

秉承“善待你一生”的经营理念，龙湖以优质的产品和服务赢得了股东、客户、合作伙伴、业内同行的尊重和赞誉，集团先后获得“中

国房地产开发企业综合实力十强”，于2012、2013年入选“福布斯亚太区最佳上市公司50强”。2015年获同等规模民营房地产企

业最佳信用评级，2016年成为国内外全投资级民营房企。

自1997年开发首个住宅项目重庆龙湖花园南苑以来，龙湖逐渐形成了高周转、复合性地产开发能力，累计已销售别墅、洋房、高层、

公寓、写字楼、商铺等各业态产品超20万套，发展出了“香醍”、“原著”、“滟澜”等经典产品品牌。龙湖本着“品质第一、管

理精细”的理念，致力于打造客户心中的好产品，在国内外屡获业界殊荣：先后有5个项目荣获中国房地产综合开发行业最高奖项“广

厦奖”，10个项目荣获中国土木工程最高奖项“詹天佑奖”；顶级别墅颐和原著项目荣获全美住宅建筑商协会（NAHB） “最佳国

际建筑设计奖”，春森彼岸项目荣获美国建筑师学会（AIA）“优秀城市设计大奖”。

作为中国最早的购物中心开发商之一，龙湖从事商业地产运营已超过16年，先后发展出都市型购物中心“天街”、社区型购物中心

“星悦荟”和中高端家居生活购物中心“家悦荟”三个业态品牌。目前集团已开业商场达21个，开业建筑面积约194万平方米，建

立合作的商户品牌超过3,700家，开业商场年客流量达2.4亿人次。龙湖将地产开发“精细化”的基因移植于商业运营，致力于打造

家和办公室外的好去处。龙湖首个商业项目北城天街购物中心被公认为“重庆八大新地标”之一，龙湖商业团队也屡次荣获“中国购

物中心产业推动奖”等荣誉。龙湖未来将稳步增持商业，并计划用5-10年的时间，使商业成为集团新的业务增长极。

成立于1997年的龙湖物业拥有物业管理企业国家一级资质，并通过香港品质保障局ISO9001认证，业务涉及社区管理、公用设施养

护、家政服务、绿化石材养护、房地产经纪等领域。2016年，龙湖物业营业收入约14.5亿元，目前管理位于26个城市的174个物

业项目，服务面积达4066万平方米。龙湖物业秉承“满意+惊喜”的服务理念，致力于打造客户心中的好帮手，业主满意度连续八年

保持在90%以上，3次取得中国质量协会“全国住宅用户满意度指数测评”评分第一，并被国务院发展研究中心等机构评定为“中国

优秀物业服务企业服务质量十强”、“中国物业行业十大品牌”。

龙湖密切关注城市发展进程中人们关于居住空间、工作场景的需求变化，围绕住宅、商业、物业服务三大主业，积极探索产品和服务

的创新迭代，推出联合办公业务-一展空间和长租公寓业务-冠寓。冠寓以“我家我自在”为品牌理念，20-35岁的年轻人为主力目标

客群，涵盖“核桃”、“松果”、“豆豆”三条符合青年居住习惯的特色产品线，作为龙湖战略性业务，将聚焦北京、上海、广州、

杭州、厦门、深圳、重庆、成都等12个一线及领先二线城市，力争在三年内迅速形成规模优势。一展空间定位为“商业综合体中的

联合办公”，通过聚合租户需求及资源，一体化集成办公、零售、餐饮、娱乐、休闲、体验、展示、社交和综合服务功能，让创业企

业在这里实现“Easy work, easy life”的办公升级体验。

龙湖不仅向客户提供优质的产品和服务，还坚持以优秀企业公民角色自觉承担社会责任，长期致力于住房保障、扶贫救灾、生态环保、

公民教育、就业促进、和谐社区等公益事业。作为房地产行业一份子，龙湖积极参与保障性住房建设，目前已累计建成各类保障房约

15,000套，建筑面积约150万平方米。此外，集团已形成“龙湖年货”等特色公益品牌，每年持续开展扶贫济困活动。龙湖通过与

政府合作、提供职业培训以及商业基金，迄今已累计帮助3万余人解决了就业问题，龙湖物业培训学校免费向社会输送了超过7,000

名专业技能人才。截至目前，龙湖慈善公益事业投入已累计超过3亿元人民币。

在 “追求卓越”、“人文精神”、“研究精神”、“信任/共赢”、“企业家精神”这五项核心价值观的支撑下，龙湖形成了“志存

高远、坚韧踏实”的独特气质，并建立起具有行业标杆地位、全面职业经理人化的现代企业管理制度。配合公司的快速成长，龙湖通

过提供完善的个人发展计划、具有竞争力的薪酬激励和企业文化吸引来自各行业的优秀人才，充实管理团队，目前已形成“仕官生”、

“绽放”、“点将”、“商业CS” 等多层次人才招聘和发展体系，为行业培养了大批具有企业家精神的职业经理人。

从2005年起，龙湖秉承“区域聚焦、多业态”战略，开启全国化发展——由西向东、由北向南，从核心经济圈的中心城市辐射到周

边城市，利用业态和区域的双重平衡来实现可持续的发展。自2011年以来，集团开始了以“优土储、强运营、控成本、持商业、精

团队”为关键词的战略转型，标志着全国化发展迈入新阶段。未来，龙湖将坚持以成为中国房地产行业最受尊崇和信赖的全国市场领

导者为愿景，继续致力于为客户提供优质的产品和服务并影响他们的行为，在此过程中，成为卓越的企业并创造机会。

Longfor Properties Co. Ltd

Founded in 1993 in Chongqing

Longfor Properties, founded in Chongqing in 1993, has built a nation-wide presence in China. As a premier

developer focusing on quality products and services, Longfor Properties is currently engaged in property

development, investment and management.

Longfor Properties Co. Ltd. (stock code: 960) was listed on the Hong Kong Stock Exchange in 2009. The

Group now has more than 17,000 employees and presence in 30 cities in Yangtze River Delta, Western

China, the Pan Bohai Rim, South China and Central China. It has completed and delivered over 160 projects

with a total floor area of more than 48 , and has a total land bank of approximately 39 million

sq.m. The Group’s turnover amounted to RMB88.14 billion yuan in 2016 and has built a leading position in

the industry in terms of operating scale and overall strength.

Through its business philosophy of “For You Forever”, Longfor has won the respect and trust of its

shareholders, customers, business partners and other industry players with its quality products and services.

The Group has won various awards including the “Top 10 Chinese Property Developer with Overall

Strength”, and was listed among Forbes’ Asia's Fab 50 in 2012 and 2013. Longfor has been awarded the

Best Credit Rating among similar scale peers in 2015.

Longfor has gradually established integrated capabilities with high turnover rate since its first residential

project, Chongqing Longfor Nanyuan in 1997. It has sold more than 200,000 units of villas, townhouses,

high-rise apartments, apartments, offices and shops, and developed “Chianti”, “Splendor” and “Rose &

Gingko” and other classic brands. Premised on the notion of “Quality First, Lean Management”, Longfor is

Since 1997, Longfor Property Management has been granted China’s National Grade I Qualification for

Property Management and Hong Kong Quality Assurance Agency’s ISO9001 certification. It is engaged in

community management, of public utilities maintenance, housekeeping, landscape greening materials

maintenance, real estate agencies, etc. In 2016, it managed approximately 174 property projects in 25 cities

with a total service area of over 40 It adheres to the service concept of “Satisfaction +

Surprise”, and is committed to providing superior service to customers. Homeowner satisfaction has stayed

at over 90% over the years. It ranked first for three times in the “National Residential User Satisfaction

Evaluation” of the China Association for Quality, and was awarded the “Top 10 Chinese Property Service

Companies with Excellent Service Quality” and “Top 10 Brands in the Chinese Property Industry” by the

Development Research Center of the State Council.

Longfor is conscious of the changing demands for living and working space in the process of urban

development. Focusing on its three main businesses — residential, commercial and property services, the

Company strives for perennial product explorations and service innovations. Longfor launched Easywork,

its co-working space business and GUANYU, its long-term rental apartment business. Riding on the brand

philosophy of “I’m free at my home”, GUANYU is targeting youngsters between 20 and 35 age group as its

main customers group. GUANYU has three feature product lines matching the living habits of youngsters —

Walnut, Pinecone and Beans. As a strategic business of Longfor, GUANYU will focus on 12 tier-one and

leading tier-two cities such as Beijing, Shanghai, Guangzhou, Hangzhou, Xiamen, Shenzhen, Chongqing

and Chengdu, making every endeavour to rapidly build up scale within three years. Positioned as the

its trainee system such as “Officials”, “Blooming”, “Appointment of Generals” and “Commercial Customer

Service” programmes to recruit candidates. These systems supplied the industry with professional

management talents with the spirit of entrepreneurship.