美的历程英文名

美的历程英文名

Midea's Journey: How a Small Brand Has Become a Global

Household Appliance Leader

Founded in 1968, Midea Group is a Chinese multinational

home appliance manufacturer. From its humble beginnings as a

small electrical repair shop, the company has grown to become

the world’s leading home appliance brand. Over the past five

decades, Midea has consistently evolved its product portfolio,

expanded its market presence and successfully created a

“Household Appliance Empire” around the globe.

Midea has been at the forefront of innovation from the

very start. In 1975, the company released its first electric

fan, setting the tone for a long history of advances in

product design and engineering. It was not until 1994 that

Midea developed their first air conditioner, which eventually

made them a household name. They started out as a small

producer in Foshan, China, quickly becoming one of the top 10

home appliance enterprises in the country.

As the world changed, so did Midea. In the early 2000s,

the company recognized the need to transition to advanced

manufacturing processes, such as automation and robotics. The

move allowed them to keep up with the changes in the industry,

while still being able to maintain the highest levels of

quality and affordability.

In 2002, Midea branched out into the global market for

the first time. This was a pivotal move for the company and

it allowed them to reach new customers across the world.

Their presence was further extended when they acquired Galanz,

a microwave oven manufacturer, in 2006. This acquisition

proved to be a major success as Midea was now able to secure

a larger share of the global market.

It was during this period that Midea also diversified its

product offering. From air conditioners and refrigerators to

washing machines and microwaves, the company now offered a

comprehensive line of products. With their commitment to

innovation, Midea was consistently releasing new products

that strived to meet the needs of their customers while also

pushing the boundaries of what was possible.

The late 2000s saw Midea developing and investing in

further innovative technologies. In 2009, the company began

exploring the potential of the Internet of Things (IoT) and

launched the first Wi-Fi-enabled home appliance in 2011. This

helped to set the stage for Midea to become the world’s

largest IoT home appliance manufacturer.

The relentless pursuit of innovation has enabled Midea to

become one of the world’s most trusted home appliance brands.

Today, Midea provides customers with high-quality products

that are both affordable and beautifully designed. The

company has come a long way since its founding five decades

ago and is now a leader in the household appliance market.